“I see this number winking at me on the dashboard. And I start to realise how clever this is. It’s a…”
“I see this number winking at me on the dashboard. And I start to realise how clever this is. It’s a Tamagotchi number. You log in, see your tumblarity’s dropped, and you can’t help but suddenly think “oh my god, my Tumblr’s dying.” There’s almost an urge to do something to feed it, to pipette precious drops of life-giving tumblarity into your Tumblr. Until, obviously, one day you look at it and say, “ah, fuck it, let’s watch the little bastard die.””
